How We Tell Your Story

We love a good story. We love seeing the good guys (and gals) win. The heroes emerging after struggling against their foes. The “nobody” becoming the “somebody.”

Maybe that’s why we love working with individuals who have a vision to reach for something greater than even they can sometimes imagine.

Sometimes it’s a small business owner or consultant who feels passionately that they have a new way of looking at an old problem but they’re having trouble getting their message heard above the fray. Other times, it’s a corporate executive who has gotten stuck in middle management and needs to shine.

Regardless of who our client is, we help them to become the hero or heroine of their story. To overcome the odds. To get to the win.

That’s because we only work with clients that we truly believe in. If we can’t get excited about our clients, neither will anyone else.

Our Mission

We grow our business by helping our clients ethically grow theirs.

Our Vision

To become the recognized expert in thought leadership marketing.

Our Values

  • To deliver best-in-class client service.

  • To be honest and transparent in all our dealings with clients, members of the press, vendors and other creative service agencies.

  • To abide by the Code of Ethics as outlined by the Public Relations Society of America.

  • To charge fees that are fair and in line with market standards; to always be conscious of client costs when making referrals to our business partners.

  • To respect client confidentiality.



We help you identify and focus on your unique story through a process of inquiry and discovery, then establish goals based on your budget and desired time frame. The thought leadership pieces we develop around your ideas and our research represent best-in-class content for your niche.

The Consultation


We get to know you and help you FOCUS your goals onto one niche. It’s difficult to become a thought leader in a broad subject area.

The Research


We research topics that are will attract the most interest from your audience. These topics will become the basis of future articles, speeches, pitches, etc.

The Interview


We interview you to get your best ideas about the topics to incorporate into articles or other content.

Content Creation


Using your ideas and other research, we develop 1,000-word articles, social media posts or other content that your plan may call for.


We post the content on your blog and syndicated sites, and help you promote it on social media.

Gail Kent, MFA


Are You Ready?

About Gail Kent, MFA, Principal

After graduating from UNC-Chapel Hill with a degree in journalism, Gail Kent started her career as a newspaper reporter and editor, then transitioned into public relations. As the communications director at two healthcare systems and three universities, Gail has led marketing teams, managed volunteers, mentored interns and executed award-winning strategic communications plans.

Gail founded The Buzz Factoree, LLC, a boutique PR and marketing firm, in New port News, VA, in 2006 and serves as its president. She specializes in working with consultants and experts who want to brand themselves as thought leaders.

In the past, she has consulted with a variety of for-profit, government and not-for-profit clients, providing strategic communications planning, traditional and online PR and marketing, content development and social media training and implementation.

She earned her professional accreditation through the International Association of Business Communicators and has won more than 250 local, state and national communications awards for her work. She was named Media Advocate of the Year in 1988 and Women in Business Advocate of the Year in 2009 by the Virginia Peninsula Chamber of Commerce. She was Press Woman of the Year for Virginia Professional Communicators in 1989 and received the Career Achievement Award from the Peninsula Women’s Network in 1988.

Gail is a graduate of the Civic Leadership Institute and the Leadership Institute of the Virginia Peninsula. She is a past president of Virginia Professional Communicators and has served on numerous community and professional boards. In 2008 she earned her MFA in creative writing from ODU.

She is currently writing a book on thought leadership.

Are You Ready?

Let’s Work Together

We’ll make amazing things happen.

Contact Us