We help you identify and focus on your unique story through a process of inquiry and discovery, then establish goals based on your budget and desired time frame. The thought leadership pieces we develop around your ideas and our research represent best-in-class content for your niche.
We get to know you and help you FOCUS your goals onto one niche. It’s difficult to become a thought leader in a broad subject area.
We research topics that are will attract the most interest from your audience. These topics will become the basis of future articles, speeches, pitches, etc.
We interview you to get your best ideas about the topics to incorporate into articles or other content.
Using your ideas and other research, we develop 1,000-word articles, social media posts or other content that your plan may call for.
We post the content on your blog and syndicated sites, and help you promote it on social media.
After graduating from UNC-Chapel Hill with a degree in journalism, Gail Kent started her career as a newspaper reporter and editor, then transitioned into public relations. As the communications director at two healthcare systems and three universities, Gail has led marketing teams, managed volunteers, mentored interns and executed award-winning strategic communications plans.
Gail founded The Buzz Factoree, LLC, a boutique PR and marketing firm, in New port News, VA, in 2006 and serves as its president. She specializes in working with consultants and experts who want to brand themselves as thought leaders.
In the past, she has consulted with a variety of for-profit, government and not-for-profit clients, providing strategic communications planning, traditional and online PR and marketing, content development and social media training and implementation.
She earned her professional accreditation through the International Association of Business Communicators and has won more than 250 local, state and national communications awards for her work. She was named Media Advocate of the Year in 1988 and Women in Business Advocate of the Year in 2009 by the Virginia Peninsula Chamber of Commerce. She was Press Woman of the Year for Virginia Professional Communicators in 1989 and received the Career Achievement Award from the Peninsula Women’s Network in 1988.
Gail is a graduate of the Civic Leadership Institute and the Leadership Institute of the Virginia Peninsula. She is a past president of Virginia Professional Communicators and has served on numerous community and professional boards. In 2008 she earned her MFA in creative writing from ODU.
She is currently writing a book on thought leadership.
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