We’ve all watched the horror of oil spewing into the Gulf and BP’s missteps in handling the crisis. Remember the sound bite played over and over of CEO Tony Hayward saying, “I’d like my life back”? That’s enough to make every business owner and PR pro cringe.
Yet most C-level execs — or small business owners — don’t take media training seriously until a gaffe has cost them their career or the respect of the community. And when “it” hits the fan, it’s too late to get up to speed.
So who in your business should face the cameras when things go wrong (and they will, at some point)? That’s something you should already have outlined in a crisis communications plan. If your business doesn’t have one, the time to do something about it is now. If you don’t know how to handle the media, the time to learn is now.
A free special report by Gerard Braud is a great place to start. I had the pleasure of hearing Braud speak about a year ago on how to write a crisis communications plan for your company. He’s top notch. If you have the internal resources, he can help your firm put together a plan to custom fit your needs.
He also has a book you can purchase called, “Don’t Talk to the Media: 29 Secrets You Need to Know Before You Open Your Mouth to a Reporter.”
You can download Braud’s free report, called “BP’s Verbal Blunders: Secrets Behind Their Mistakes and How You Can Avoid Being Caught in the Same Trap,” here. Go to the box on the right side of the page. (It requires you to give your email.) It’s an excellent read.
Photo by uscgd8 U.S. Coast Guard Eighth District External Affairs