After spending the resources to uncover and create content around your story, whether that takes the form of a blog post, video, photo spread, podcast or other communication vehicle, you want to leverage the most powerful online applications to get the widest distribution. You also want to use applications that return the most SEO “juice” for your investment.
Just because Facebook is the most popular social media application, does that make it the most valuable in terms of optimizing your web site? Will it create traffic to your site? Engage customers? Maybe not.
Some social media surprises
According to the CMO’s Guide to The Social Landscape shown above, an infographic created by 97th Floor and published by CMO.com, Facebook provides little to no SEO value — ranking it lowest among the 10 social sites considered — aside from blogs picking up and featuring your posted links.
As for traffic generation, it calls Facebook “decent,” but says “don’t expect massive numbers of unique visitors to your site.” On the other hand, the guide says Facebook’s brand pages (fan pages) are great for exposure and for engaging people.
So what does the guide recommend for creating the best optimization? The answers might surprise you. Flickr and YouTube are great for building backlinks, as are the bookmarking sites Digg, Stumbleupon and Delicious.
Digg and YouTube each get three out of four green (highest) ratings in the various categories. The social bookmarking sites Yahoo Buzz!, Delicious, and Reddit received the lowest overall ratings.
A downloadable pdf of the graphic is available at CMO.com.