If you own or run a business that has a website (you DO have a website, right?), it’s easy to assume that once the website is up and running you can sit back, relax and wait for the customers to come rolling in. In reality, to remain visible among the vast number of other websites on the Internet, your needs a constant supply of new content to help you get more web traffic.
Using keywords to get more web traffic
One of the best ways to get more traffic is to use really great keywords in your web content. To identify keywords for your site, think carefully about what you would type into a search engine to find a product like yours. For example, if you operate an online office supplies store offering low-cost printer cartridges, then you will want to use keywords such as “cheap printer cartridges” or “low-cost printer ink.”
Your site will rank easier for specific, “long-tail” keyword phrases of three words or more than for more generic ones. In fact, you may want to make your keyword phrases even longer by adding geographical terms to them, such as “thermal inkjet cartridges in Norfolk, VA.” Using phrases such as this in your web content allows your site to rank much faster because the competition for the same phrases is much lower.
While the search volume is lower, long-tail keywords comprise 70 percent of all search traffic. This shows that people usually know exactly what they are looking for when they begin a search, and if you use them, your website will benefit from promoting specific, long-tail keyword phrases.
Once you have selected possible keywords, perform a competitive keyword analysis to make sure that you are targeting keywords that are going to help you capture your market share and also make sure that you are not missing keywords that your competitors are profiting from. There are a number of great tools on the market to help perform keyword analysis, such as those available in the Hubspot suite of tools. Google also has some tools that you can use for free.
According to Hubspot, websites that appear in listing position one in Google have an average click-through rate (CTR) of 36.4%. It drops to a CTR of 12% in position two, and a 9.5% CTR for position three. That is why it is so important to rank as highly as possible.
Get more traffic with social networking
Making use of social networking sites such as Twitter and Facebook is also a cost effective way of making sure you get more web traffic. More companies are using these sites to build up a fan base and interact with their customers.
According to Hubspot’s State of Inbound Marketing report, the number of businesses that say Facebook is critical to their business has increased by 75 percent. Even some of the largest companies in the world are realizing that social networking sites are an essential element in their online presence.
People see these sites as a friendlier face of a company and it gives them the opportunity to show their loyalty to a company or product, rather than having to sit through an “in-your-face” style television advertisement.
Use your e-newsletter to get more web traffic
Another way to get more web traffic is to publish regular, informative e-newsletters. If you provide helpful rather than sales-related information in your newsletter, more people will be inclined to share it with others. This can lead to new subscribers, ultimately generating new leads. Always be on the lookout for new subscribers, as the newer your subscriber is, the more likely they are to click through when reading your newsletter.
It is important to make sure that your newsletter is compatible with mobile devices, since nearly 81 percent of users report reading email on mobile devices.
Generating business via your website is not just a case of putting a website on the Internet and expecting people to visit it. However, if you put the time and energy into promoting your website, the rewards can be great when you begin to get more web traffic.