Often the hardest part of blogging is getting started — finding interesting blog topics to write about. So where do you go to find great topics that your readers will find compelling reading?
If you’re in business, you have a ready source right under your nose — your sales staff.
Turn questions into interesting blog topics
The easiest way to develop a long list of interesting blog topics is to brainstorm with your sales staff. Ask them to provide all the questions that they can remember that they’ve ever been asked by prospects in the course of their sales presentations.
The questions your staff develops will be specific to your industry — the more specific the better. You should be able to develop a list of 100 questions in less than 30 minutes when everyone on your team gets rolling in this manner. Put them up on a whiteboard or easel so everyone can see them as you work!
If your business is product-based, those questions will probably include questions such as, how does it work? Which type is best? What are the features and benefits? What are the risks, if any, in using this product? What kind of guarantee is included? Why should I choose your product rather than a similar product from another company?
If your company is service-based, likely questions would include: Are there references available to vouch for your service quality? Do you guarantee your service? How does the cost of your service compare with other companies in our area? Will you perform your service on the agreed timetable?
Build out your blog with interesting blog topics
After you get your list made, create a blogging calendar with your questions. Try to blog at least two times a week — three or more is even better. Hubspot found that businesses that blogged 16 to 20 times per month received more than twice the traffic than those that blogged less than four times per month. And, they received three times more leads than those who didn’t blog.
Combine the questions you have brainstormed with long tail keyword research to get the most benefit from each blog. Attempt to target terms that are easier for you to rank for rather than difficult terms. You could begin generating considerable traffic in a very short period of time for your effort.
Don’t dodge any questions, even those about price. Go ahead and address them. You may not be able to provide a direct answer about price if there are many variables, but you can provide a specific scenario as an example, starting price or a price range. When you answer the hard questions on your blog, you not only indicate that you are trying to be helpful, but also that you are transparent. This builds a relationship of trust between you and your prospect.