As a consultant, I empathize with those who want to share their expertise but have not reached the level of success they desire. That was my story, too.
For 11 years I offered my services to anyone with a checkbook, even though I knew as a marketer that it was important to excel in a niche. One honest friend said, “I don’t really know how to describe to others what it is that you do and for whom.” Ouch.
The problem was that I didn’t have my own story straight. Even though I have won more than 200 awards and successfully marketed scores of businesses, my message was not sharp enough. I needed to get my own story straight!
But everything changed when a coach led me on a journey to help me discover where my heart and passion lie, and the excitement I once felt about my business came thundering back! She struck a match!
Now I am dedicated to helping coaches, consultants and experts become thought leaders – or if you prefer – recognized experts or influencers.
That begins by building your Leader Story. Your Leader Story is a simple but powerful structure that uses classic storytelling elements to establish your goal, identify your audience and clarify your message.
Once your Leader Story is complete, I’ll leverage that to create a customized Thought Leadership Plan for you. Your plan will include detailed strategies and tactics that you can implement on your own, or we can work together to achieve them.
You see, my story doesn’t have a happy ending unless yours does, too.
Are you ready to begin your adventure? If so, contact me here.