Twenty percent of organizations are already realizing ROI, and they are continuing to invest in social media. Another 15 percent said “social media is basically free, so let’s keep it that way.”
Only three percent were completely pessimistic, saying social media was unlikely to produce results and didn’t see a need to invest more.
The survey showed that social media now accounts for an average of 11 percent of marketing budgets.
While there are many studies these days about the effectiveness of social media, there has been little agreement about how to quantify ROI. How do you measure, for example, the good will generated by helping someone find a connecting flight when monitoring an airline brand on Twitter? It is nearly impossible to place a price tag on avoiding crises, whether large or personal.
- MarketingSherpa and Facebook Present Webinar on Strategically Driving Return on Social Media Investment (prweb.com)
- Fear and Loathing in Social Media (crawfordpr.com)
- Social Media Marketing: Lessons Learned From One Education Marketer (mdrforum.wordpress.com)
- ROI of Social Media (thestartupangel.com)
- If Social Media Were a High School(Flowtown) (2khmer.wordpress.com)