Interesting blog topics are the seeds of great content. But after you’ve written on a topic for a while, it can seem like you’ve covered the ins and outs of a subject ad nauseum. How do you continue coming up with fresh ideas — especially if you have a narrow niche?
Here is a guide for looking at your subject, regardless of what your business is about, that may help. It will help you brainstorm a list of interesting blog topics on those bone-dry days when you can’t come up with anything juicy to write about.
10 ways to develop interesting blog topics
- Read your personas. Think about the pain points your personas have and ask them questions. What kind of information would they like to know? What would help them in their lives? What would make their jobs easier? Write about that.
- Look at your keywords list and see if they spark any ideas. If not, use your keywords tool (whatever you use — Google, Wordtracker, Hubspot, etc.) and find some long tail keywords related to the keywords on your list. See if they give you any ideas.
- What is the history of your subject? How did it get to be the way it is? What were the issues from the past that made it what it is today? How has your industry changed since you have been working? You can get a whole series of posts from a historical perspective if you show how it impacts people today.
- Likewise, where is your industry going? What lies ahead for the future? What do people need to do to get ready for the future? Will changes in technology mean people need to get more education? Should people expect layoffs? Will there be more jobs in your industry? Will people be working differently? Again, this can lead to an entire series of articles. If you aren’t the expert, you can interview industry experts and/or research and curate the source material.
- Dissect your subject into the tiniest pieces and write posts — or series of posts — about each piece. If you are an accountant, for example, you could write a post about how to organize you receipts throughout the year to make tax time a breeze. Another might be how to get your receipts and other important papers ready for your accountant at tax time. A third could be how to store your receipts after taxes are done (i.e., scanning onto your computer, storing in a file, save for seven years with a copy of your return, etc.). Try to think of as many “pieces” about your subject as you can, and then break those pieces into “bits” or even smaller units that you can write about. You will be amazed at all the ideas you will get when you continue breaking them apart.
- Find the industry leaders in your field and see what they have to say. Pull salient quotes from them. You can make a post (or ebook … or social media updates … ) just from their quotes, but you can also write a post using one quote per post. Talk about what the quote means to you. Relate it to your personal experience. That’s what blogging is! People want to hear from you in your voice. That’s how to build community. Make your blog posts authentic and personal by writing your stories around the quotes.
- Use the free Hubspot Blog Post Template to generate ideas. It helps you break down the writing process and brainstorm new ideas.
- Ask your sales team for help. What questions do customers ask them about your products or services? Make a list and answer them all.
- What questions do people ask in the comments on your blog? Make a list and use them as topics for posts.
- Take the opposite stand on a generally accepted position and defend it. Being controversial is risky and not for the fainthearted — but that’s the way to get lots of attention and traffic!
Coming up with interesting blog topics long term can be difficult. This rubric will give you some new ways to look at the challenge. Once you get in the groove of generating blog topics, it may begin to feel easy — almost like pulling them from thin air.