Although it has been out for a couple of years, many people are still not familiar with Google Authorship, a process in which authors and websites attribute content to original authors. Just like page rank, it impacts how well a web page ranks in the search engine results and will help you improve your online reputation.
In addition to web page ranking in search engine results, Google Authorship provides a thumbnail-sized photo of you alongside the content you’ve authored, making it more personalized and attractive to readers. This happens automatically, pulling your profile image and other information from your Google+ profile.
How does Google Authorship work?
Google rolled out the Authorship program in 2011, allowing content publishers to publish under an author account that could also be connected to a website. This allowed content publishers to allocate all their content to their account and website, eliminating the issue of duplicate content. It also introduced the social element of Google+ into the mix, which adds a voting element.
Because of authorship, content publishers were given the ability to build authority and reputation through +1s and links given by Google users. This would build a reputation value for content publishers that had set up authorship, and Google is using this reputation value to influence the search engine results. Authors that had a higher reputation would be given more weight than authors with fewer or no reputation.
How to get author rank
The first step to getting author rank is to set up a Google+ account and set up authorship. If you intend to publish content for a specific site, you have to connect your authorship account with the website. You can visit Google’s authorship page for the instructions on setting everything up.
To start taking advantage of authorship and Google’s ranking factor, there are several things you must do. First, set up authorship markup, which places your profile picture next to your content. This will help differentiate your content from other content publishers, giving you higher click through rate in the search results and added credibility.
Then connect with key influencers in your industry and market, spread the word about your Google+ page on your websites, and publish great content. It’s a good idea to cross promote your social media accounts with some kind of added incentive like exclusive content.
Because Google is the #1 search engine, it’s important to do everything you can to use Google’s tools to enhance your online reputation. Google rewards you for using its products and services by improving your search results.