It is a widely accepted fact that when a business wants to expand, the one thing that they cannot afford to take for granted is the power of the Internet. One of any business owner’s main concerns should be expanding their existing customer base. It is very important for businesses to establish websites that generate qualified leads.
There is no single approach to generating leads and increasing your conversion rate; instead it is necessary to design a multi-faceted campaign to generate and convert leads. Here are three tips for creating a marketing plan that generates qualified leads.
Three tips for building websites that generate qualified leads:
1) Write compelling headlines that directly address the needs of your customers.
Unless you have a product that is truly unique, you are going to have some competition. That means that all of your advertising – whether it is in print or online – needs to stand head-and-shoulders above the rest. This is especially important when it comes to digital advertising such as newsletter, banner advertising and email marketing.
The key to success lies with addressing the needs of your customers. Think about how you will solve a customer’s problems and use that to create an attention grabbing headline for your advertising. For example, if you are selling the latest weight loss program, you will find that “Drop 25 lbs Now!” is a great deal more effective than “New Diet.”
2) Attract leads with fresh, relevant content.
Given the fact that the majority of customers are influenced very heavily by the Internet, building websites that generate qualified leads is an important aspect of your marketing strategy. The website has to be so much more than a visually appealing page. You also need fresh, relevant content that will convince potential customers that you have what it takes to solve their problem.
No matter what sort of solution you are selling, you will find that fantastic content can convert leads into sales. It is also important to ensure that your website is user friendly. Your visitors need to be able to access the information they need in the fewest number of clicks possible.
3) Get customers interested in your product with questions that produce emotions.
The end goal of any marketing campaign is to generate — and hopefully convert — a sales lead. One of the most effective ways to generate interest in your product or service is to ask a question and then provide the solution. The best questions stimulate an emotion in the reader such as fear, remorse, guilt, dread, envy, doubt, despair or sadness. While positive emotions such as excitement can also serve as motivators, research has shown that they are not as great at motivating as negative emotions. Of course you need to show how your product or service will help the reader fulfill their need and quench their emotion.
Going back to the weight loss product example we used earlier, a good example of such a question would be “Are those extra pounds keeping you from living the life you want?” This question would perform far better than a more general question such as, “Are you looking for a diet?” See the difference? We all engage more with businesses that seem to understand how we are feeling, and using questions like these will help develop websites that generate qualified leads.
The marketing strategy that works best for your business will depend on a number of factors. Every business is different, and there is no such thing as a “one size fits all” approach when it comes to marketing. But if your campaign is grounded in these basic areas, you will have a good base for success.