You may be wondering if it may be a good idea to hire a blogger since you’re going to require high quality content as a content publisher. The answer is yes but with a few precautions. You want to hire a blogger that can produce quality and relevant content for your audience. The blogger needs to understand what kind of content your audience wants and which topics to cover.
You can’t forget that the goal is to build followers, create engagement through comments, get +1s through Google, plus a number links for you. You cannot get these kinds of results by producing mediocre content. If you do hire a blogger, go with a professional that has the required knowledge and experience to cover your industry and market.
Full-time or freelance blogger?
There are a number of considerations when you decide to hire a blogger. First, are you able to hire a full-time staff person to blog? There are some distinct advantages to having someone on staff. That person will be able to get to know your business better than a freelancer and may be able to contribute in other ways beyond blogging. Small businesses, however, often aren’t able to afford a dedicated blogger.
If you decide to hire a freelancer blogger, there are a number of ways to find good copywriters. The Buzz Factoree has award-winning writers who provide this service. You may want to contact your local PRSA (Public Relations Society of America) chapter. Many offer job postings to their members, and they are frequently free for businesses to list. Craigslist.com is another possibility for finding freelancers in your area.
Websites such as elance.com, odesk.com and guru.com allow you to post a description of your project online and then receive bids from freelancers interested in doing the work. You choose someone to do the work based on their bid, work samples, previous experience and reviews from former clients. The website acts as the agent, collecting a percentage of the agreed upon fee for arranging the transaction.
Questions to ask when hiring a blogger
Not every writer can write a blog post. Make sure they have experience as a blogger! It’s also advised for the freelancer to have written in your industry or one similar to your industry. If you are in an unusual industry, that may not be possible, but it doesn’t hurt to try.
Ask to see samples of posts the blogger has written to get a feel for the tone the writer is comfortable writing in – is it serious? Formal? Humorous? Be clear about what you are expecting from the writer, so that there will be no nasty surprises once your posts are complete.
Do you expect the freelancer to conduct interviews to extract information from you or industry experts? If so, are they comfortable doing this? Are they able to do it over the phone? Do they already have contacts in the industry? Is the writer able to do research? How will they do this? What publications, websites, etc., will they use for sources for your content?
Do they know how to write search engine optimized content? Do they know how to perform keyword research? What keyword tool do they use?
Is the writer Google Authorship verified? If so, she/he could bring much more credibility and page views to your website.
Do they know how to format a blog post after they have written it? It should include an image, have subheads to break up text, use bullets or numbers to provide visual breaks, break up content into sections or steps and include a call-to-action in every post.
Finally, ask the candidate about how he/she handles revisions. The freelancer should be willing to make revisions – that should be a normal part of the process for the writer.
Hopefully if your candidate makes it through this list of questions, you will be able to hire a blogger!