We’ve been using Meetup.com to promote our own series, called Hampton Roads Buzz Builders, which help folks learn about ways to promote their businesses. If you haven’t worked with Meetup.com, you should definitely check it out.
While Meetup.com isn’t free, it’s not terribly expensive — about $15/month or less if you pay for more months at a time. The site “pushes” meeting notices to the mailboxes of people who have indicated an interest in finding Meetups on specific topics, as well as providing apps for posting your Meetup on Craigslist, Facebook and Twitter, as well as emailing it directly from the Meetup page to your friends’ email. It also includes some other handy resources, such as preprinted postcards, flyers, nametags, etc.
Other ways to promote your meetings: You probably already know about and are using Facebook events, but do you know about LinkedIn events? You can post your events and then target up to 50 of your contacts at a time. It may take you a while to hit everyone that you want to invite, but it’s well worth the effort. And if you’re a group owner, as I am with the Hampton Roads Social Media Buzz Builders, you can send an email out once a week directly to all members of the group — regardless of the number in the group. This is a great way to promote special events or any special activity you have going on.
You can certainly send out a tweet on Twitter.com about your event with a link back to Meetup or your web site, but you can also put it in high gear by using Tweetvite.com. Tweetvite makes it easy to create invitations for events you’re hosting or to find local Tweetups in your area.
If you haven’t signed up for Hampton Roads Buzz Builders yet, check it out! We hold three events monthly in Hampton Roads offering networking and education opportunities on current marketing topics such as social media and internet marketing.
- New feature: Invite your friends to Meetups (meetupblog.meetup.com)
- 88 Worldwide Tumblr Meetups are Scheduled: How You Can Tweet Your Way There (socialtimes.com)