Most online marketers do not have the budget, expertise or even resources to rank for highly competitive search terms. It could take many months, even years to secure top rankings for these keywords. That’s why it’s a better idea to go for a long-tail keyword strategy and slowly work your way up to search terms that are more competitive.
What are long tail keywords?
The “long tail” refers to keywords that are more specific and are typically three or more words in length. These keywords receive significantly less search volume than broad search terms and thus, fewer competitors try to rank for them.
To give an example, a broad search term may be “wedding favors.” A long tail keyword would be “beach themed wedding favors,” “Japanese-themed wedding favors,” and “classy and inexpensive wedding favors.” In addition to being easier to rank for, these longer-phrased and specific keywords often convert much better than broad keywords. If you want a better understanding of long tail keywords, check with Hubspot.
Using a long tail keywords tool to uncover SEO opportunities
Now that you know what these keywords are and why you should target them, it’s time to use one of the long tail keywords tools for your long-tail keyword strategy. A free version is Google’s keyword research tool. Hubspot offers an all-in-one set of tools that includes a keyword tool and much, much more.
The first step in using any long tail keywords tool is to start brainstorming. Start with the most obvious two to three word root keywords that best describe what you’re marketing and what your prospects are looking for. This should return a list of keywords that is related to the root keyword you’ve entered. If you’re new to keyword research, this article will give you avoid the common mistakes people make.
The importance of filtering your list
The next step is to filter your results. Any tool you use should return an estimated search volume and also label how competitive the keyword is. Download all the keywords and try to prioritize keywords with low to medium competition. Choose keywords that generate a hundred or more searches a month.
If you feel like you can compete, you can also go for keywords that categorized as having high competition. Just make sure that the search volume on these keywords are still in the low to medium range in search volume as the number of searches is a secondary indicator of how competitive it will be. For beginners, starting with a long tail keyword strategy will be the best way to get momentum for a search campaign.
The last step in using a long tail keyword tool is to build out your list and move forward with your SEO campaign. Write and post optimized website content – usually blog posts – using the long tail keywords that you have identified. Repeat the process of extracting long tail keywords for each root keyword until you develop a big list. Analyze your list and start building your SEO campaign around keywords that have a high chance of producing a ROI for your campaign, receive a decent amount of searches per month, and are categorized as having low to medium competition.
How to proceed to the next level
From here on, it’s all about scaling your campaign. Use the profits generated from the rankings you’ve secured for the long tail keywords to fund the other keywords on your list. Eventually, you’ll want to scale and build your campaign around keywords with higher search volumes and competition. For most online marketers with small budgets, using a long tail keyword strategy will be the key to building a successful search campaign.